FRACTIONAL LEADERSHIP • CRISIS MANAGEMENT • MEDIA RELATIONS

Strategic communications & executive counsel for purpose-led organizations

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  • European Wax Center logo on black background
  • Island Getaway Run logo in black
  • Equity at Work logo in black
  • TCU logo in back
  • Twisted X logo with a stylized 'X' symbol above the brand name.
  • Texas State University logo with a star in the center, the words 'Texas State' above, and 'University' below.
  • SPM Communications logo on a black background.
  • ORIX logo in black
  • Heidelberg Materials logo with stylized letter 'h' and company name.
  • BeCare Link logo in black with Connecting Data, Medicine & Technology below the company name
  • BIG THOUGHT logo in black
  • 101Media logo in black
  • Occam Health Services logo in black
Sandy Diaz Haley, founder of SDH Communications, wearing a blue blazer over a beige top, looking at the camera with a slight smile, sitting in front of a dark textured background. 
Dallas-based Communications Consulting

Your high-impact work deserves to be seen

Founded by Sandy Diaz Haley, SDH Communications helps growing companies and mission-driven organizations build the complete communications function they need—from positioning and executive communications to thought leadership, media relations, crisis planning, and internal communications. Bringing two decades of agency and in-house expertise directly to leadership teams, Sandy creates durable, simple systems that elevate your market presence and equip your internal team to own the narrative for the long term.

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Is a lack of visibility in the market costing you?

$1.2T

The annual cost for businesses with ineffective communication and messaging

40%

Higher customer acquisition cost for brands lacking strategic clarity and direction

73%

Of decision-makers assess market authority through executive thought leadership

How SDH Communications operates as your strategic partner

Bringing in senior expertise shouldn't mean dealing with layers of account reps, rigid retainers, or unworkable strategies. Built around four core commitments, Sandy gives growing organizations direct access to market authority.

  • Senior leadership

    Get direct access to more than 20 years of agency and in-house strategic experience—not junior account reps learning on your dime. Every strategy, pitch, and crisis response is directly shaped by real-world executive expertise. This ensures your organization gets high-level decision-making and sharp execution from day one, without wasting time bringing a consultant up to speed.

  • Lasting systems

    True strategic partnership avoids locking you into indefinite retainers or ongoing dependency. Sandy designs custom playbooks, practical communication frameworks, and spokesperson training so your internal team can confidently run the strategy without her in the room. The goal is always to leave your organization stronger, more capable, and fully equipped to maintain momentum.

  • Practical strategy

    Having worked both sides of the business—global agencies and internal executive teams—Sandy knows what a leader actually needs and what a stretched team can realistically execute. Strategies are built around your real-world capacity rather than unworkable, theoretical mandates. You get streamlined, high-impact plans designed to deliver results without burning out your existing team.

  • Flexible scale

    By staying intentionally lean, you always work directly with senior counsel. When a complex project calls for specialized capabilities—like niche design, video production, or specific digital execution—Sandy brings in trusted specialists she’s worked with directly. You get a tailored, multidisciplinary team built specifically for your project without paying for agency overhead or unproven talent.

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  • “Sandy brings an abundance of passion, joy, and expertise to the table. With enthusiasm, she generously shared her valuable insights and experiences, focusing on best practices for fostering inclusive leadership and establishing meaningful feedback loops in the workplace. Her guidance aims to elevate our clientele's capabilities and create a more enriching professional environment.”

    Lucy Gafford, Director University of North Texas Wise

  • “Working with Sandy has been so eye-opening. She was able to point out so many areas of opportunity and ways to elevate the impact of our DE&I work. She was always available, timely, and 100% herself which made the experience both productive and meaningful.”

    Deidra Green, Director of DE&I, European Wax Center

  • “Collaborating with SDH Communications on a comms strategy for one of our clients was an incredible experience. Sandy brought expertise, a fresh perspective, and a sense of fun and joy to the project, and we ended up crafting a comprehensive and effective comms plan tailored to our client's specific needs.”

    Michelle Bogan, Founder & CEO, Equity at Work

  • “We loved having Sandy share her expertise on all things feedback! Her insights and practical strategies have truly inspired us to foster a culture of growth and continuous improvement at 101Media. Looking forward to implementing what we've learned and continuing to see the positive impact on our team!”

    Natalie Draeger, Senior Director, 101Media

  • “I recently had the opportunity to engage with Sandy regarding celebrating Hispanic Heritage Month with our associates. She did a fantastic job of delivering! She took a vague concept and transformed the idea into a meaningful, personalized, impactful session for our associates. She selflessly shares her own experiences and creates an open environment, inviting others to contribute and ask questions. We really enjoyed working with Sandy and would not hesitate to do so again in the future.”

    Julie Morey, Vice President Talent

Get senior communications leadership on your terms

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